
Documented technical signal
Pinterest says it analyzes Pin metadata following the IPTC standard and also uses classifiers to detect generative AI.
Check your image before posting to Pinterest
Inspect recognized C2PA, XMP, EXIF, and other metadata inside a still image, then choose what to remove before you post it to Pinterest.
Check my image for AI metadataPinterest can use signals and decisions outside the image file, so changing supported metadata cannot guarantee a different label.
(inspect, choose, and clean)
(outside the image file)



Pinterest says it analyzes Pin metadata following the IPTC standard and also uses classifiers to detect generative AI.

A content owner’s indication can also contribute to an AI-modified disclosure on a Pin or ad.

Pinterest can label content even when obvious metadata markers are absent.



See what’s inside, then choose the right cleaning mode for your goal.

Choose a JPEG, PNG, or WebP file.

See which metadata blocks are present in your file.

Pick the mode that matches your needs.

Confirm what will be removed and save your file.

Removes recognized EXIF/GPS, XMP, IPTC, C2PA, and comments. Keeps ICC.

Removes recognized AI provenance while keeping EXIF, including GPS.
Local browser processing · No image upload


Changing image metadata does not guarantee that Pinterest will remove or avoid a label.
Only Pinterest controls its disclosure rules, detection systems, and interface.
Watermarks such as SynthID are embedded in pixels, not removable metadata.
After publishing, Pinterest controls the post, its disclosures, and any review process.



Use Pinterest’s current support, reporting, or appeal path. Cleaning a new local copy does not edit an existing post.
Review the platform’s current disclosure policy.
Use the available report, appeal, or feedback channel.
Provide accurate context or disclosure when publishing.



May reveal where you took the photo.

Shows when the image was taken.

Can reveal the device, lens, settings, and app.

Can show software, edits, captions, and credits.
We process files locally. Your files are never uploaded or stored.


Not reliably. MetaScrub removes supported metadata from a local image file. Pinterest can label content even when obvious metadata markers are absent. Pinterest makes the final platform decision.
It can remove recognized EXIF/GPS, XMP, IPTC, C2PA/JUMBF, and comments from supported still images, depending on the selected mode. It keeps the ICC color profile and image pixels.
A content owner’s indication can also contribute to an AI-modified disclosure on a Pin or ad. Pinterest can label content even when obvious metadata markers are absent.
MetaScrub supports still image Pins. It does not support video Pins, classifiers, or ad disclosure settings.
No. MetaScrub only creates a cleaned local copy. It cannot edit or replace media already published on Pinterest.
A content owner’s indication can also contribute to an AI-modified disclosure on a Pin or ad. Pinterest provides a support route to appeal an AI label.
No. Inspection and cleaning run locally in your browser. Your source image is not sent to a MetaScrub server.


Inspect what is present, choose what to remove, and download a verified copy.
Inspect image metadataLocal browser processing · No image upload