Documented technical signal
Meta documents industry-standard indicators as one way it identifies AI-generated images posted to Facebook.
Check your image before posting to Facebook
Find and remove recognized AI-related metadata before posting to Facebook
Inspect recognized C2PA, XMP, EXIF, and other metadata inside a still image, then choose what to remove before you post it to Facebook.
Check my image for AI metadata- 5 images per day free
- Runs in your browser—no upload
- Preview before download
File cleanup does not guarantee removal of Facebook “AI info” label.
Facebook can use signals and decisions outside the image file, so changing supported metadata cannot guarantee a different label.
What MetaScrub can change before Facebook
Inside your image
(inspect, choose, and clean)
C2PA Content CredentialsRecognized provenance metadataRemove if recognized
EXIF & GPSCamera, location, and capture detailsRemove with Privacy clean
XMP & IPTCEdits, software, captions, credits, and settingsRemove where recognized
Pixel-level dataPixels, filters, and visual contentPixels stay unchanged
Controlled by Facebook
(outside the image file)
Label decisionFacebook decides whether a label or notice appearsFacebook “AI info” label
Disclosure and policyMeta can also use creator disclosure and knowledge that content came from its own generative AI products.outside the image file
Platform-known contextFacebook may use product, account, and post contextoutside the image file
Metadata can be one signal—but it is never the whole platform decision.
Facebook does not rely on one removable tag
Creator disclosure or platform tool
Meta can also use creator disclosure and knowledge that content came from its own generative AI products.
Platform detection and context
Facebook’s label, distribution, and review decisions remain platform-controlled.
Metadata Facebook may receive with an image
MetaScrub reads supported blocks that are actually present in your file and shows what each cleaning mode will remove or preserve.
C2PA Content Credentials
Provenance data about creation and edits.
EXIF & GPS
Camera make and model, lens, exposure, location, time, and device data.
XMP & IPTC
Editing software, settings, captions, credits, keywords, and workflow data.
Pixel-level watermark (e.g., SynthID)
Embedded in pixels. Not removable by file tools.
Inspect the file before deciding what to remove
See what’s inside, then choose the right cleaning mode for your goal.
Add image
Choose a JPEG, PNG, or WebP file.
Review detected blocks
See which metadata blocks are present in your file.
Choose a cleaning mode
Pick the mode that matches your needs.
Verify and download
Confirm what will be removed and save your file.
Two cleaning modes—clear differences, no guesswork.
Broad privacy removal
Removes recognized EXIF/GPS, XMP, IPTC, C2PA, and comments. Keeps ICC.
- Removes recognized AI provenance (C2PA)
- Removes camera and location data (EXIF/GPS)
- Removes editing and workflow data (XMP/IPTC)
- Keeps the color profile (ICC) for color accuracy
AI-provenance only
Removes recognized AI provenance while keeping EXIF, including GPS.
- Removes recognized AI provenance (C2PA)
- Keeps camera and location data (EXIF/GPS)
- Keeps editing and workflow data (XMP/IPTC)
- Keeps the color profile (ICC)
Inspect image metadata
Local browser processing · No image upload
File cleanup cannot control Facebook
No guaranteed label result
Changing image metadata does not guarantee that Facebook will remove or avoid a label.
Cannot change platform rules
Only Facebook controls its disclosure rules, detection systems, and interface.
Cannot remove pixel watermarks
Watermarks such as SynthID are embedded in pixels, not removable metadata.
Cannot change a published post
After publishing, Facebook controls the post, its disclosures, and any review process.
If a Facebook label appears inaccurate
Use Facebook’s current support, reporting, or appeal path. Cleaning a new local copy does not edit an existing post.
Review the platform’s current disclosure policy.
Use the available report, appeal, or feedback channel.
Provide accurate context or disclosure when publishing.
Metadata is worth reviewing even when no AI label appears
GPS location
May reveal where you took the photo.
Capture time
Shows when the image was taken.
Camera or device
Can reveal the device, lens, settings, and app.
Creator & workflow
Can show software, edits, captions, and credits.
Your image stays in your browser
We process files locally. Your files are never uploaded or stored.
Questions about Facebook AI labels
Can MetaScrub remove Facebook “AI info” label from Facebook?
Not reliably. MetaScrub removes supported metadata from a local image file. Facebook’s label, distribution, and review decisions remain platform-controlled. Facebook makes the final platform decision.
What can MetaScrub change?
It can remove recognized EXIF/GPS, XMP, IPTC, C2PA/JUMBF, and comments from supported still images, depending on the selected mode. It keeps the ICC color profile and image pixels.
What remains outside the file on Facebook?
Meta can also use creator disclosure and knowledge that content came from its own generative AI products. Facebook’s label, distribution, and review decisions remain platform-controlled.
Which Facebook uploads can I inspect?
MetaScrub can inspect still images for Facebook posts, not Facebook video, Reels, or audio.
Can this change a post already published on Facebook?
No. MetaScrub only creates a cleaned local copy. It cannot edit or replace media already published on Facebook.
Do I still need to follow Facebook’s AI disclosure rules?
Meta can also use creator disclosure and knowledge that content came from its own generative AI products. Use Facebook’s current support and Meta’s official guidance for an existing label.
Is my image uploaded to MetaScrub?
No. Inspection and cleaning run locally in your browser. Your source image is not sent to a MetaScrub server.
Check your image before posting to Facebook
Inspect what is present, choose what to remove, and download a verified copy.
Inspect image metadataLocal browser processing · No image upload